Culture Mocktail is a brand and platform that creates products and experiences designed to help people with multiple cultural influences explore their identity.

The challenge was to build a visual system that felt like a celebration of both East and West, reflecting the lived experience of third-culture individuals. It needed to feel culturally rooted without becoming overly traditional, and contemporary without losing its sense of meaning.

Arabic tashkeel, or diacritics, became the foundation of the identity. The word “tashkeel” also means “shaping” or “forming” in Arabic, which connected naturally to Culture Mocktail’s wider purpose: exploring the people, places and experiences that shape who we become.

We developed the ‘tashkeel’ into a flexible visual language. It appears within the logo, forms patterns and creates a recognisable system that adapts across Culture Mocktail’s many touchpoints, from games and events to social media and its website.

The result is an identity that feels expressive, playful and culturally layered, while remaining consistent to hold together a growing world of products and experiences.