Bab to Algerian Sun is a wearable art brand that collaborates with Algerian artists to create pieces inspired by the country’s history, architecture and culture.
“Bab” means door in Arabic, shaping the central idea behind the brand: a doorway into Algeria, wherever you are in the world.
Our aim was to create an identity that felt unmistakably Algerian, rooted in heritage, but expressed with a sense of contemporary elegance. During the strategy phase, we noticed that many Arab brands leaned on a similar visual language of nostalgia, Y2K references and retro Arab pop culture. Rather than following familiar category cues, we wanted Bab to Algerian Sun to reflect the depth and richness of Algerian culture in a way that felt distinctive, refined and enduring.
Because the name lives naturally across Arabic and English, the logo needed to also be bilingual. The symbol is inspired by the silhouette of a traditional Algerian doorway while simultaneously forming the word “Bab” in Arabic. Within the negative space, subtle rays emerge as an intentional reference to the Algerian sun.
The result is not only a mark that holds multiple layers of meaning, but a flexible identity system designed to adapt seamlessly across a wide range of touchpoints.
Bab to Algerian Sun is a wearable art brand that collaborates with Algerian artists to create pieces inspired by the country’s history, architecture and culture.
“Bab” means door in Arabic, shaping the central idea behind the brand: a doorway into Algeria, wherever you are in the world.
Our aim was to create an identity that felt unmistakably Algerian, rooted in heritage, but expressed with a sense of contemporary elegance. During the strategy phase, we noticed that many Arab brands leaned on a similar visual language of nostalgia, Y2K references and retro Arab pop culture. Rather than following familiar category cues, we wanted Bab to Algerian Sun to reflect the depth and richness of Algerian culture in a way that felt distinctive, refined and enduring.
Because the name lives naturally across Arabic and English, the logo needed to also be bilingual. The symbol is inspired by the silhouette of a traditional Algerian doorway while simultaneously forming the word “Bab” in Arabic. Within the negative space, subtle rays emerge as an intentional reference to the Algerian sun.
The result is not only a mark that holds multiple layers of meaning, but a flexible identity system designed to adapt seamlessly across a wide range of touchpoints.
A PEAK OF THE BRAND GUIDELINES
A PEAK OF THE BRAND GUIDELINES
WATCH THE DESIGN PROCESS
WATCH THE DESIGN PROCESS
WHAT THE CLIENT HAD TO SAY
WHAT THE CLIENT HAD TO SAY
"Working with Nour for my brand identity was an absolute pleasure. What I appreciated most is her professionalism, she is highly organised, detail-oriented, and made sure all expectations were clearly defined and met. Nour is creative, talented and truly understands your vision and brings it to life beautifully. Her work speaks for itself, and I couldn’t be happier with the result!"
"Working with Nour for my brand identity was an absolute pleasure. What I appreciated most is her professionalism, she is highly organised, detail-oriented, and made sure all expectations were clearly defined and met. Nour is creative, talented and truly understands your vision and brings it to life beautifully. Her work speaks for itself, and I couldn’t be happier with the result!"
Yousra
Founder of Bab to Algerian Sun
Think we might be a good fit?
Think we might be a good fit?
Whether you're launching something new or evolving an existing brand, let's create an identity that's strategic, memorable, and built to last.
Whether you're launching something new or evolving an existing brand, let's create an identity that's strategic, memorable, and built to last.
